1-800-DOCTORS:
- Offers a truly unique, highly measurable consumer communications channel resulting in more inpatient and outpatient revenue
- Represents an effective patient acquisition tool
- Increases average patient value
- Creates greater doctor loyalty
- Increases the value and effectiveness of existing advertising and marketing
- Captures callers who…
– are aware of the hospital but don’t use its services
– are unaware of the hospital or its services
– don’t know the hospital has a doctor referral service
- Creates a powerful and unique competitive advantage
- Enhances the hospital’s ability to engage in relationship marketing efforts with both consumers and doctors
- Expands consumer demand for hospital services
- Serves a community need to access good doctors with recommendations from their local hospital
